New visually-driven website and brand for deaf-led company SignVideo
2nd Sept 2015, London – Today, deaf-led organisation SignVideo takes a new step in their brand and online presence after 11 years with the same look. The company, who provide BSL video interpreting services to UK brands such as Barclays, Sainsbury’s, NSPCC and BT, decided to bring their branding up to date with a fresh new look, including the development and launch of a brand new, visually-driven, interactive website.
The new website is developed with a BSL-using audience in mind – including deaf, hard of hearing, Usher and partially sighted visitors. British Sign Language video interpretations are used on each page and a video contact button allows visitors to video call SignVideo in BSL, or leave BSL signed videomails. There are also options to change the visual impact of the website itself and BSL videos have been designed with focus on appropriate contrast in background and clothing.
Jeff McWhinney, deaf entrepreneur and Founder and Chairman of SignVideo said “Over the last 2 years we have been working more closely with service providers in the UK to help them make their customer services more accessible to the 150,000 deaf BSL users in the UK. We needed our brand to reflect our professionalism as a BSL video based interpreting services partner for both our business customer segment and the individual clients who use our services every day.”
“Our new website allows us to more effectively engage with our customers, partners and supporters alike – whether they are Deaf, BSL-using or hearing people,” Mark Hudson, Managing Director explains. “It’s a hub for knowledge about Video Relay Services and Video Remote Interpreting and we hope that it will become a go-to resource for people wanting more information about BSL video interpreting and the variety of applications in which it can be deployed. We especially hope organisations in the UK will be educated by our website in what needs to be done to drive equality of communication for the BSL community in the UK. Every BSL user should have the same access as hearing people, be that to customer services, contact centres, branch support or anywhere else.”
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